Village group uses Social Cycling Groups to boost numbers

Tour de Queniborough SCG

In 2011, after thinking about the many unloved bikes sitting in garages gathering dust, Stuart Watson decided it was high time his village had a local cycling group – and so the Tour de Queniborough cycling group was born.

With the changing demands of everyday life, finding time for a weekly workout can be a tough challenge. Stuart thought the group would be a great way to get busy people out of the house, to enjoy a bike ride with friends. The group soon got going, but didn’t take off as quickly as he first hoped, with only 6 or 7 riders attending each week.

However, since Stuart started using Social Cycling Groups to plan and organise rides, the Tour de Queniborough has gone from strength to strength. They now hold three rides a week and have 25 members – both men and women, with a mix of road and mountain bikes. 'Lots of different people come to the rides’ says Stuart. ‘From students to retired riders; from the local landlady to the parish councillor. Social Cycling Groups are the future for those people who don’t want to join a club but want to enjoy riding a bike in a group.’

The Tour de Queniborough cycling group has led the way for Social Cycling Groups in Leicestershire, and Stuart is now working with other social cycling groups in the local area, with the aim of organising more social bike rides.