New British cycling team kit unveiled
Published 7 January 2013
The iconic new design of the GB cycling team kit is set to break records for speed by harnessing the latest in aerodynamic technology.
Following months of close work between adidas and British Cycling, the new look team kit is the most innovative ever launched. It combines the aerodynamics of time trial skin suits with the comfort of elite stage race jerseys.
The key innovation feature within the new adistar British Cycling range is the bolero seams, ‘a one-piece aerodynamic leading edge’, designed to deliver maximum efficiency and speed for the rider.
The new range combines the best of adidas innovation with elements of classic Italian manufacturing and reflective designs to enhance visibility. The range will comprise elite level versions with a replica line up, meaning fans of the team can experience the same technologies and design features during their ride.
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