A million more cyclists - the research
Published 10 October 2012
In this – our most amazing year for cycling – we have already celebrated some brilliant milestones. Bradley Wiggins winning the Tour de France, momentous success at the London 2012 Olympic and Paralympic Games, and now British Cycling and Sky are thrilled to announce that 1 million more people are now cycling regularly than were in 2009.
The independent annual survey was conducted by GFK NOP and looked at people’s current cycling behaviour versus their riding in the previous year.
The survey measured cycling behaviour over a 12 month period and asked about the number of times a person cycled. A ‘regular cyclist’ is a cyclist who has cycled at least 12 times in the past year.
Since 2009, we have influenced one million more people to cycle at least 12 times a year. Some of these people will not have cycled before and will be new cyclists, while others are occasional or lapsed cyclists who have increased their cycling frequency.
How the survey was conducted
A sample of 10,000 adults (16+) has been used to minimise sampling error. A sample of 10,000 provides a level of accuracy not afforded by a more normal sample size of 1,000 – for example a figure of 5% would be accurate to within +/- 0.4%, compared to +/- 1.4% for a sample of 1,000 (assuming 95% statistical confidence).
The research was conducted online, using samples from market leading panel providers. In order to add to accuracy of the sample, the data is weighted to reflect the overall demographic balance of the population. As a further failsafe, GFK has weighted the survey to a profile of cycling behaviour taken from a nationally representative sample of 2,000 adults questioned via a face-to-face omnibus survey.
GSK has only counted regular cyclists who have said that they have been influenced by Sky / British Cycling initiatives, or those that have stated that Sky / British Cycling was the main reason for them taking up cycling regularly. The survey has also only counted cyclists that have taken up cycling regularly over the past year.