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Spotlight on: Pedals Cycle Centre

pedals shopFemale friendly bike shops are a massive asset to the cycling industry. We’re taking a sneaky peek behind the doors of one cycling shop in Dorset.

Pedals Cycle Centre is a large modern store with two floors and a spacious open plan workshop. The store is clean, uncluttered and focuses on customer service. But that’s not all that makes this store so special.

This particular shop is run by Sharon Worsfold who's passionate about making cycling accessible for every woman out there. By becoming a female friendly bike shop two years ago, she ensured that her shop welcomed and encouraged women of all ages and all abilities.

Women only make up thirty per cent of the industry and it can feel very intimidating entering a bike shop at the best of times.  Pedals is just one of the many stores across the country aiming to support women with straightforward advice and a range of women’s bikes and family kit.

Sharon says: ‘The great thing about being a female friendly bike shop is being able to provide women with a pleasant shopping experience. I know that women feel confident talking to my sales team and I frequently receive positive comments from women saying how nice it is to find a woman who owns and works in a bike shop.  Women who are just getting into cycling appreciate how knowledgeable and patient the staff are.’

One of their female customers, now a regular, gave this review. ‘I was looking for a Brompton folding bike and really struck lucky when I walked into Pedals. The service was friendly, informative and down-to-earth, so I felt I could ask stupid questions and get simple, honest answers. They also had a good range of bikes in stock, and the after-care has been great.’

If you’ve had a great experience at your local female friendly shop, please do give them a pat on the back by getting in touch at breeze@britishcycling.org.uk.