All about Breeze
Published 1 April 2013
Breeze is the biggest programme ever to get more women into riding bikes for fun. Our aim is to help thousands of women feel confident and comfortable about going on a ride.
While cycling is becoming more and more popular in the UK, the proportion of women getting involved is actually declining. We want to change that. Check out the latest on our Closing the Cycling Gap campaign.
We train up Breeze champions who organise fun, social, local bike rides for women. Rides go at a speed that suits everyone, and they often start or finish at a cafe so everyone can have a drink and a chat.
We've spoken to lots of women and done our research to understand the reasons why more women aren't cycling and the reasons include lack of time, confidence and feeling safe riding a bike.
We're also planning to make bikes more accessible to women, through hire schemes and female-friendly bike shops. And we'll be organising some women-only mass participation events as well. Watch this space for more details!